Using A REALTOR® To Sell Your Home

What is a REALTOR®?

All real estate professionals are not created equal. The NATIONAL ASSOCIATION OF REALTORS® estimates that over 2 million people hold real estate licenses in the United States, but only about 750,000 of them have earned the REALTOR® distinction. Through membership in their national, state and local REALTOR® associations, REALTORS® gain numerous opportunities to enhance their educational and professional development. They also are required to adhere to a strict Code of Ethics.

Why Use a REALTOR®?

Selling a home is a complex process involving what‘s likely to be your most prized financial asset. Enacting a smooth transaction for your home‘s full value requires the expertise of a REALTOR® whose extensive training has prepared him or her to generate the best possible results on your behalf. Just like you shouldn‘t treat a broken leg without a doctor or handle a major legal dispute without an attorney, it‘s unwise to sell your home without the professional assistance of a REALTOR®.

Naturally, every seller wants to reap the highest return from the sale. It‘s tempting to sell the home on your own, thereby saving the REALTOR® ‘s fees. However, a study conducted by the NATIONAL ASSOCIATION OF REALTORS® found that 82 percent of real estate sales result from REALTORS®‘ contacts with previous clients, referrals and other sources. Additionally, NAR concluded that most homes sell for 3 to 9.5 percent more when sold through a REALTOR®.

Selling your home with a REALTOR® yields abundant advantages, including the following:

REALTORS® have access to Multiple Listing Services (MLS) to disburse information about your property to thousands of consumers via their REALTORS®. They also have other marketing vehicles at their disposal, such as open houses and referral networks. Through your REALTOR®‘s marketing efforts, a much broader range of qualified buyers will be informed of your property‘s availability.

As a seasoned pro at negotiation skills and tactics, your REALTOR® can maintain objectivity in assessing buyers‘ proposals and developing offers and counteroffers. Throughout the transaction, including appraisals, inspections and legally binding agreements, you can depend on your REALTOR®‘s know-how to avoid any pitfalls.

Sales transactions comprise intricate legal and regulatory requirements. REALTORS® are familiar with the regulations and can help you understand and adhere to them.

REALTORS® work with their clients to address home improvements and tips that will enhance the home‘s salability.

REALTORS® offer extensive, professional sales training.

Excerpt from the California Association of Realtors (CAR) website

Deciding To Sell
Determining Your Home's Value
Home Evaluation Request
Making Your Home More Saleable
Listing Agreements
Closing Costs Customarily Paid By Seller
Marketing Strategies